P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car honking) 0:03 - Can you see me testing diapers for softness? 0:05 Well I did, rough hands and all. 0:08 My name's Joe Tice, and this is my little girl, Joy, 0:11 and it was Ivory Snow who asked us 0:15 to take their softness test. 0:16 - Mr. Tice is going to decide which diapers feel softer. 0:18 Power washed in today's Ivory Snow, 0:21 with built-in fabric softener, 0:22 or those washed in a leading detergent. 0:24 - This pile is definitely softer. 0:27 - Read the tag, please? 0:28 - Today's Ivory Snow with built-in fabric softener 0:30 - And the other tag. 0:33 - Detergent. 0:34 - See, Joy? It was Ivory Snow. They are softer. 0:35 - Right. No detergent can give you that much softness 0:39 plus Ivory Snow purity and mildness 0:42 and softness helps protect against rubbing and chafing. 0:44 - If my rough hands can tell the difference, 0:47 I'm sure little Joy can and she said that's soft. 0:50 (Joy squeals happily) 0:53 - Get pure, mild Ivory Snow with built in fabric softener 0:54 more baby doctors recommend it. 0:57

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:17:08