P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby cooing) 0:01 - Baby not very smart, can't talk. 0:04 - Well, she's very smart! 0:06 She's taught me something. 0:08 - How could she teach you something? 0:10 - Well, feel how soft her diapers are, 0:12 and the shirt, and the crib blankets? 0:14 - But, Mommy! 0:16 - All washed in Ivory Snow, 0:17 so they'll be soft and safe for her tender skin. 0:19 - But, Mom! 0:22 - And look! 0:24 Ivory Snow has left her best dress like new. 0:25 And since Ivory Snow is so safe for babies things, 0:28 it's perfect for the whole family's special washables. 0:30 Here, put this on. 0:33 - But, Mom! 0:35 - See? 0:36 Your sweater stayed fluffy, and kept it's shape too. 0:37 Now I use Ivory Snow to keep all our nice things nice. 0:40 - Baby doesn't know anything about washing. 0:43 Can't even talk. 0:46 - Yes, but she knows what she likes. 0:47 - (Announcer) Wonderful Ivory Snow. 0:51 It's the safest possible soap for everything baby wears, 0:53 and your special washables too. 0:57

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