P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (chiming music) 0:00 Narrator Can you imagine a railroad engineer 0:01 with sensitive skin? 0:04 Here's one. 0:06 Luckily, Mother discovered early that babies are born 0:07 with sensitive skin, some more sensitive than others. 0:11 Skin that's thinner, more tender, 0:14 easily chafed or irritated. 0:17 So this mother doesn't take chances 0:19 with detergent-washed clothes. 0:21 She knows protection starts with Ivory Snow, 0:23 only soap both Ivory safe and granulated for efficiency, 0:27 mild enough even for babies with sensitive skin. 0:31 Ivory Snow softens the very fibers of diaper fabrics, 0:34 gets them softer than detergents. 0:39 More important, leaves everything baby wears safe. 0:41 No harsh deposits to chafe tender skin. 0:45 Doesn't your baby deserve this protection? 0:49 Use the soap so many doctors recommend. 0:52 Ivory Snow, mild enough even for babies with sensitive skin. 0:55

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