P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Every baby can start off life 0:01 on the right foot 0:03 if his mother knows what doctors know. 0:05 That babies are born with sensitive skin. 0:08 Some more sensitive than others. 0:11 Skin that's thinner, 0:13 more tender, 0:14 easily chafed or irritated. 0:15 So wise mothers don't take chances 0:17 with detergent washed baby clothes. 0:20 They know protection starts with Ivory Snow. 0:22 Only soap both ivory safe and granulated for efficiency. 0:25 Mild enough, even for babies with sensitive skin. 0:30 Ivory Snow gets diapers far softer than detergents can. 0:34 More important, leaves everything safe. 0:38 No harsh deposits to irritate tender skin. 0:41 Ivory Snow puts protection where it matters most. 0:45 Doesn't your baby deserve this protection? 0:49 Use the soap so many doctors recommend. 0:52 Ivory Snow, 0:55 mild enough even for babies with sensitive skin. 0:56

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