P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Meet handsome Jimmy Arnold, a real Ivory Snow baby. 0:01 And his mother, Mrs. Barbara Arnold. 0:06 Mrs. Arnold, why do you use Ivory Snow? 0:10 - Well, I'm a new mother and naturally 0:14 I've read all the books. 0:16 And one thing I have learned is 0:17 that you have to protect the baby's skin. 0:19 Now Jimmy's got very light, sensitive skin. 0:21 And so I want everything that he wears to be very soft. 0:25 So it won't chase him. 0:28 Actually, It was my mother who suggested Ivory Snow. 0:30 She said that it's wonderful for all the baby things. 0:34 I don't always take her advice but I'm glad I did this time. 0:38 - Yes. Ivory Snow gets diapers so much softer 0:41 than detergents can and safe 0:45 no harsh deposits to chafe tender skin. 0:47 No wonder so many baby doctors recommend Ivory Snow. 0:50 The soap made specially for softer, safer baby wash. 0:55

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