P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Diapers, diapers everywhere, 0:01 and not one soft or safe enough 0:03 to protect this tender skin from chafing. 0:05 [Mother] These diapers don't feel right. 0:08 It worries me, 0:10 yet I've tried every kind of detergent 0:11 [Announcer] Detergent, mother? 0:14 Fine for grown-up laundry, 0:15 but they don't get diapers soft enough. 0:16 For people who wear diapers there's 0:19 a special washing product. 0:21 Ivory Snow, the safest possible soap. 0:23 That means the protection of the softest possible diapers. 0:26 Ivory Snow softens the very fibers 0:29 of diaper fabrics, actually washes in 0:31 the softness detergents wash out. 0:34 Softness you can feel, softness that means safety 0:37 for sensitive skin, nothing to rub or chaff. 0:41 People who wear diapers need the soap 0:44 so many baby doctors recommend. 0:46 Ivory Snow, the soap that washes in the softness, 0:49 (angelic music) 0:52 detergents wash out. 0:54 (angelic music) 0:55

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