P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer Clay Brooks, Al Wentworth, and W.L. Martin 0:01 are grandfathers with rough hands. 0:03 They're reenacting the Ivory Snow softness test 0:06 to find the softest diaper. 0:08 One baby is wearing an Ivory Snow-washed diaper; 0:10 the others detergent-washed diapers. 0:13 - We think this little fella has the softest diaper. 0:15 - There's no question about it. 0:18 Announcer Please read the hidden tag. 0:19 Grandpa That's Ivory Snow. 0:21 Announcer Ivory Snow washes diapers 0:23 softer than detergents. 0:24 If the roughest hands can tell, so can your baby. 0:26
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:17:09