P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - We're really going to bundle up today. 0:01 The weatherman says it's going to be nice, 0:03 but Mommy knows better. 0:05 (soft harp music) 0:07 Narrator One nice thing about being a baby 0:09 is all the care and protection you get. 0:11 - No, no, they're dirty. 0:15 They're for your feet, not your mouth. 0:17 Narrator Protection for you 0:20 is your mother's biggest concern. 0:21 It's one of Ivory Snow's biggest concerns, too. 0:24 So when we set out to make a new Ivory Snow, 0:27 we had to make sure it would still help 0:30 protect you against chafing. 0:32 Our new Ivory Snow is part detergent to clean, 0:35 part mild soap to leave diapers softer 0:38 than other detergents. 0:40 So what we really have is a special detergent 0:42 with softness built in. 0:45 About the rest of the protection you need, 0:48 your mother has that under control. 0:50 Mother Now we've got to get you fed 0:53 if you're going to grow up big and strong. 0:54

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Original permalink · Record added: 2025-04-22 23:17:09