P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Louis Alfono, a carpenter with rough hands 0:01 and a father himself 0:03 is reenacting the Ivory Snow softness test. 0:05 Nine of these babies are wearing detergent washed diapers 0:08 only one, an Ivory Snow washed diaper. 0:10 We asked Louis to find the baby with the softest diaper. 0:13 - This is it. 0:16 This is the softest. 0:17 Narrator Louis, there's a hidden tag in the diaper. 0:19 - Ivory Snow. 0:21 - Ivory Snow with built-in fabric softener. 0:23 Washes diapers softer than detergents, 0:24 even Louis's rough hands can tell. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:17:09