P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator This group of fathers 0:01 with the roughest hands we could find 0:03 are reenacting the Ivory Snow 0:04 softness test. 0:06 (chatter) 0:07 One baby is wearing an Ivory Snow wash diaper, 0:08 the other, a detergent wash diaper. 0:10 We asked them to pick the baby with 0:12 the softest diaper. 0:14 - This is definitely softer. 0:15 This diaper is definitely softer. 0:17 Please read the tag on the inside 0:19 of the winner's diaper. 0:20 - It's Ivory Snow. 0:22 Narrator Ivory Snow, 0:23 with built in fabric softener, 0:24 washes diapers softer than detergents. 0:26 Even the roughest hands can tell. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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