P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - We'd like to dedicate our next number 0:01 to the diaper wearing babies of America. 0:02 - Their need for soft safe diapers 0:05 to help protect against rubbing and chafing. 0:06 - Our song is about Ivory Snow. 0:08 - How Ivory Snow gets diaper softer than detergent. 0:11 - Because Ivory Snow has built in fabric softener. 0:14 ♪ Gentle and soft as a baby kitten ♪ 0:18 ♪ Ivory Snow, yeah ♪ 0:22 ♪ A tender touch of a velvet mitten ♪ 0:24 ♪ Ivory Snow, yeah ♪ 0:28 ♪ A fluffy snow ♪ 0:30 ♪ On delicate clothes ♪ 0:32 ♪ The softest thing in the world ♪ 0:34 ♪ Ivory Snow, yeah ♪ 0:37 ♪ The softest thing in the world ♪ 0:39 ♪ Ivory Snow ♪ 0:40 ♪ The softest thing in the world ♪ 0:42 - Hey baby. 0:45 Soft, safe Ivory Snow with build in fabric softener. 0:46 Washes diapers softer than detergents. 0:50 Yeah. 0:53 ♪ Softest thing in the world ♪ 0:54 ♪ Ivory Snow, yeah ♪ 0:57

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Original permalink · Record added: 2025-04-22 23:17:09