P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You know how old I was when I got married? 0:03 Seventeen. 0:05 My mother almost had a fit. 0:06 "You're just a baby," she said. 0:08 But anyway, a year later I had a real baby. 0:11 This baby. 0:14 I was scared stiff. 0:15 Not just because I never had a baby before, 0:17 but I had to prove something to my mother 0:19 and my mother-in-law. 0:22 I was going to be the world's best mother 0:23 in lots of little ways. 0:26 For instance, you know how I wash his diapers? 0:28 Not with detergent. 0:30 I use Ivory Snow. 0:32 Know why? 0:33 Because Ivory Snow has built-in fabric softener 0:34 that gets diapers much softer than detergents. 0:36 Ma, feel. 0:40 - Very, very soft. 0:42 - Very nice. 0:46 Narrator Ivory Snow with built-in fabric softener, 0:49 washes diapers so much softer than detergents. 0:51 Even a mother-in-law can feel the difference. 0:54

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Original permalink · Record added: 2025-04-22 23:17:08