P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jolly music) 0:01 ♪ Soft as a whisper, soft as a kiss ♪ 0:04 ♪ Could anything else be as soft as this ♪ 0:07 ♪ Soft as a baby, head to toe ♪ 0:10 ♪ Are diapers washed in Ivory Snow ♪ 0:13 Narrator There's good news in today's Ivory Snow. 0:16 A built-in fabric softener that gets diapers so soft, 0:19 they actually help protect your baby's skin. 0:22 ♪ There's a fabric softener built right in ♪ 0:26 ♪ To protect your baby's tender skin ♪ 0:29 ♪ Instead of diapers that rub or chafe ♪ 0:32 ♪ Ivory Snow makes them soft and safe ♪ 0:35 Narrator No wonder more baby doctor's recommend it. 0:38 No detergent can match the softness 0:41 of pure, mild Ivory Snow. 0:43 It's the softness that tells you his diapers are safe. 0:46 ♪ There's a fabric softener built right in ♪ 0:50 ♪ To protect your baby's tender skin ♪ 0:52 Narrator Today's Ivory Snow. 0:56

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