P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Spokeswoman Phil Millsap has rough hands 0:01 and a baby in diapers. 0:03 So we ask him, rough hands and all, 0:05 to test diapers for softness. 0:06 Ivory Snow washed diapers and detergent washed diapers. 0:08 Phil This one's softer, the left. 0:11 Spokeswoman And the tag says? 0:13 Phil Today's Ivory Snow, with built-in fabric softener. 0:14 Ivory Snow, son! 0:17 (baby cooing) 0:18 Spokeswoman No detergent gives you extra softness 0:19 for safety plus Ivory Snow purity, and mildness. 0:21 - If my rough hands can tell a difference, 0:24 Billy sure can. 0:25 Spokeswoman Get today's Ivory Snow 0:27 with built-in fabric softener. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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