P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ho, ho, hey! 0:01 (cattle mooing) 0:04 (wood locking) 0:08 - I'm Bob Harder. 0:10 I have a picture here I'd like to tell you about. 0:12 This is my little girl, Maggie, 0:14 the day we took the test for Ivory Snow. 0:16 Even with these rough hands, I could tell Ivory Snow got 0:18 Maggie's diapers softer than any detergent can. 0:20 - Mr. Harder is going to decide which diapers are softer. 0:23 The pile washed in today's Ivory Snow with built-in fabric 0:26 softener or the ones washed in the leading detergent. 0:29 - Yes, this pile is much softer. 0:32 Interviewer And the tag says? 0:34 - Today's Ivory Snow with built-in fabric softener. 0:36 How about that Maggie? 0:40 (baby giggling) 0:41 Interviewer You see, no detergent gives you extra 0:42 softness for safety, plus Ivory Snow purity, and mildness. 0:44 Protect your baby from rubbing and chafing with 0:47 diapers this soft. 0:49 - If my rough hands can feel the difference, 0:51 you know Maggie can. 0:53 - Get today's Ivory Snow with built-in fabric softener, 0:54 more baby doctors recommend it. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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