P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm Clark Arnold. 0:08 I test rocks for hardness because I'm a geologist. 0:09 Would you believe I once tested diapers for softness? 0:13 Because I'm also a father. 0:15 This is my daughter, Amy, 0:18 and Ivory Snow said that her diapers and my rough hands 0:19 made us the perfect ones to take the softness test. 0:22 - Now then, Mr. Arnold, which feels softer, 0:26 Ivory Snow washed diapers or detergent washed diapers? 0:28 Clark These feel softer on the right. 0:30 Woman And what are they washed in? 0:32 - Today's Ivory Snow with built-in fabric softener. 0:34 They are softer, Amy. 0:37 - Right. 0:38 Detergent-washed diapers just aren't as soft. 0:39 And the softer the diapers, the safer they are. 0:41 That's because softness helps 0:44 protect against rubbing and chafing. 0:45 - Makes sense to me. 0:47 If my rough hands can tell the difference, 0:48 I'm sure little Amy can, diaper after diaper after diaper. 0:50 Woman Get pure mild Ivory Snow 0:54 with built-in fabric softener. 0:56 More baby doctors recommend it. 0:57

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Original permalink · Record added: 2025-04-22 23:17:08