P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Mom You won't have a bit of trouble, 0:01 just give him cereal for supper, 0:03 then his bath. 0:06 Don't worry, he'll be an angel 0:08 and I'll be home by seven. 0:10 Oh, if you do have a chance to do those diapers, 0:11 use the new box of Ivory Snow, dear. 0:14 It says with built in fabric softener. 0:16 - New box of Ivory Snow... 0:18 Oh, here. 0:21 With built-in fabric softener. 0:23 Mom Imagine, George, with today's Ivory Snow, 0:24 the extra softness is built right into the soap 0:27 along with all that Ivory purity and mildness. 0:29 No detergent gives you all that, 0:33 even when you add a fabric softener, isn't that wonderful? 0:34 - I'll tell you, Charlie, 0:38 we're very big on softness around here. 0:40 Mom And George, Ivory Snow's built in fabric softner 0:43 helps protect Charlie from rubbing and chafing. 0:45 - Now, Charlie, your mother talks a lot 0:48 but we'll be glad when she's back, won't we? 0:51 Narrator Get today's Ivory Snow 0:56 with built-in and fabric softener. 0:57

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