P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby cooing) 0:00 - She smiled at me. 0:01 [Female Speaker] Mm. She thinks you're getting pretty good 0:03 with those diapers. 0:04 [Male Speaker] She's right. 0:05 Hmm, soft diapers. 0:07 [Female Speaker] Ivory Snow. 0:09 [Male Speaker] Ivory Snow. 0:10 [Female Speaker] Today's Ivory Snow, it's special. 0:11 [Male Speaker] Oh? 0:14 [Female Speaker] See, with built-in fabric softener. 0:15 - That's good. 0:17 [Female Speaker] That's great. 0:18 (baby cooing) 0:19 [Female Speaker] It means all that extra softness 0:20 is built right into the soap, 0:21 along with all the other goodies 0:23 that make Ivory Snow, Ivory Snow. 0:25 - How's that? 0:28 [Female Speaker] Oh, you know, Ivory purity and mildness. 0:29 No detergent gives you all that, 0:32 even when you add a fabric softener, 0:33 and Ivory Snow puts the softness where it counts. 0:35 [Male Speaker] Here. 0:38 [Female Speaker] Right next to her skin, 0:39 to protect her from rubbing and chafing. 0:41 - Protection huh? 0:44 With built-in fabric softener. 0:45 No wonder you're very big on Ivory Snow. 0:48 [Female Speaker] Well, Ivory Snow is very big on softness 0:51 and very soft on baby. 0:54 (baby cooing) 0:55 [Announcer] That's today's Ivory Snow 0:56 with built-in fabric softener. 0:57

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