P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Saleswoman Which one, Mrs. Donnelly? 0:01 Mrs. Donnelly Well, ah, this one's softer! 0:03 Saleswoman Are you sure? 0:05 Mrs. Donnelly Yes, this diaper feels much softer 0:06 than the others. 0:08 Saleswoman Let's see which one you picked. 0:09 Lights please! 0:10 What does the tag say? 0:13 - New Soft-Scented Ivory Snow. New Ivory Snow? 0:15 - Mm-hmm, see? With built-in fabric softener. 0:19 - No wonder I picked the Ivory Snow Diaper. 0:23 These detergent diapers couldn't be as soft. 0:26 - Right. With detergents, you add fabric softeners, 0:28 but with new, improved Ivory Snow, 0:32 not only do you get extra softness, but also the purity 0:35 and mildness that Ivory Snow is famous for. 0:37 Even in the dark, an Ivory Snow diaper feels softer 0:40 and extra softness means extra protection 0:43 from rubbing and chafing. 0:46 New, improved Ivory Snow with built-in fabric softener 0:48 gets diapers so much softer than detergents. 0:52 You can pick them in the dark. 0:54 New Ivory Snow with built-in fabric softener. 0:56

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