P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Uh oh, there it goes. 0:01 It looks like fun, doesn't it? 0:04 Half the fun of building a tower 0:06 is knocking it over, then starting again. 0:08 And while he's playing with these colorful building cups, 0:12 your child learns too, about sizes, colors, and numbers. 0:15 Made of soft plastic 0:20 and decorated with his favorite animals. 0:21 They're fun and safe. 0:24 Worth $1.59. 0:26 You can get a set free with just four box tops 0:29 from family size Ivory Snow. 0:32 Pure, mild Ivory Snow. 0:35 The soap that makes diapers feel soft as sterilized cotton. 0:37 No wonder more baby doctors recommend it. 0:41 Gets diapers so soft, 0:44 they're safe enough for the most tender skin. 0:46 So get a set of these educational building cups 0:49 for your child, free with just four box tops 0:52 from family size Ivory Snow. 0:55 This special package tells you how. 0:58

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