P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (piano music) 0:02 Narrator Want to meet your friends from, 0:03 "As the World Turns," 0:04 like Penny and Bob? 0:06 Lisa and Chris? 0:09 Grandpa and Tom? 0:10 Then enter the Ivory Snow sweepstakes. 0:12 Win an expense-free trip for two to New York. 0:15 Visit "As the World Turns," 0:18 have dinner, an evening of entertainment, 0:20 stay overnight at the Waldorf Astoria, 0:22 and next day receive $100 spending money. 0:25 (piano music) 0:27 Send in any size Ivory Snow Boxtop 0:29 or the words "Ivory Snow," on a piece of paper 0:32 with your name and address, 0:34 send to, "As the World Turns, 0:35 Box 64, New York 46." 0:37 There'll be a winner each week from April 19th to May 1st. 0:40 Final entries must be postmarked no later than May 1st. 0:43 Open to anyone of the 50 states. 0:47 That's "As the World Turns, Box 64, New York, 46". 0:49 Enter often, but enter now. 0:53 (organ music) 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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