P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Do do do, do do do ♪ 0:02 ♪ Soft as a whisper ♪ 0:05 ♪ Soft as a kitten ♪ 0:06 ♪ Could anything else be as soft as this? ♪ 0:08 ♪ Soft as a baby, head to toe ♪ 0:10 ♪ Our diapers washed in Ivory Snow ♪ 0:13 Announcer There's good news in today's Ivory Snow. 0:17 A built-in fabric softener that gets diapers 0:20 so soft, they actually help protect your baby's skin. 0:22 ♪ There's a fabric softener built right in ♪ 0:26 ♪ To protect your baby's tender skin ♪ 0:29 ♪ Instead of diapers that rubs their cheeks ♪ 0:33 ♪ Ivory Snow makes them soft and safe ♪ 0:36 Announcer No wonder more baby doctors recommend it. 0:39 No detergent can match the softness 0:42 of pure, mild Ivory Snow. 0:44 It's the softness that tells you his diapers are safe. 0:46 ♪ There's a fabric softener built right in ♪ 0:50 ♪ To protect your baby's tender skin ♪ 0:53 Announcer Today's Ivory Snow. 0:57

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