P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (light guitar music) 0:02 (baby coos) Narrator Uh-oh, Christie Creeper has done it again. 0:12 Time for fun minus mischief here 0:16 in this sturdy Cosco convertible jumper. 0:18 It retails for up to $9, but Christie's mother got it free 0:21 by mailing in just eight boxtops from king size Ivory Snow. 0:24 It lets Christie bounce all she wants to. 0:28 It also tilts back and folds flat, 0:31 perfect for keeping active babies happy. 0:33 And so is this, because Ivory Snow gets diapers much softer 0:36 than detergents can, 0:40 makes them feel as soft as sterilized cotton. 0:41 What a comfort for your baby's skin. 0:44 So if you have a creeper or one on the way, 0:47 get safe, softer diapers. 0:50 Get pure, mild Ivory Snow, and a free Cosco jumper. 0:52 Look for the details on this special Ivory Snow package 0:56 where you shop. 0:59

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