P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's me, Julie Meyerson, in a TV commercial. 0:01 I wasn't nervous. 0:05 They had this nice director, 0:06 and he loved the baby. 0:08 Anyway, they wanted to show how Ivory Snow 0:09 makes diapers feel as soft as sterilized cotton. 0:12 That's what they said. 0:15 I told them a diaper could never be that soft. 0:16 So, they had me close my eyes, 0:19 and they rubbed my cheeks 0:22 with sterilized cotton and a diaper washed in Ivory Snow. 0:23 Director Which is softer? 0:27 - Geez. 0:30 This one. 0:32 Director Are you sure? 0:33 = No. (laughs) 0:34 Director Take a look. 0:36 - (laughs) I picked the diaper! 0:37 That's fantastic! 0:39 [Julie Meyerson] (laughs) It was. 0:40 It was really amazing. 0:41 The diaper felt as soft as the cotton. 0:42 I always knew Ivory Snow got diapers soft 0:45 as any detergent could. 0:47 You know, it's so pure and mild, 0:49 and more baby doctors recommend it. 0:51 I guess there's nothing safer for a baby's skin. 0:52 But as soft as sterilized cotton? 0:55 That's fantastic. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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