P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is Chandra Allen as a lady in waiting. 0:01 But while she's waiting, 0:04 she has two in diapers to keep her busy. 0:05 - It's nice to have children close together. 0:08 You can enjoy them more. 0:10 (baby giggles) 0:12 Narrator A lot of work though. 0:14 Does Ivory Snow help out? 0:16 Chandra Sure does. 0:17 Helps keep diapers from chaffing and irritating. 0:19 (baby cooing and giggling) 0:21 Narrator Safe, huh? 0:24 - The safest possible soap a mother can use. 0:26 Narrator It is pure and mild. 0:30 Gets everything softer than detergent. 0:31 Chandra The Hanes knitting people 0:34 even recommended it for their play clothes. 0:35 Narrator Are those their new crepe stretch coveralls? 0:37 Chandra Yes, I love this new nylon zipper. 0:40 It can stretch. 0:42 (baby cooing) 0:43 You see how much they stretch? 0:44 It gives baby room to grow. 0:46 Narrator Well, Hanes knitting 0:49 sure knows how to make babies comfortable. 0:50 - I guess that's one reason they recommend Ivory Snow. 0:52 Narrator The safest possible soap a mother can use. 0:56 (baby giggles) 0:58

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