P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mrs deMerlier is helping us prove something. 0:01 That a diaper washed in Ivory Snow 0:03 feels as soft as sterilized cotton. 0:05 Listen. 0:07 Which is softer? 0:08 - You really can't tell the difference. 0:10 Mm. 0:14 This one? 0:17 (laughs) 0:20 Announcer Mrs deMerlier picked the diaper 0:21 because Ivory Snow makes diapers feel as soft 0:22 as sterilized cotton. 0:25 What could be safer for a baby's tender skin? 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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