P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Margaret I don't know where they got my name 0:01 but there we were in a TV commercial for Ivory Snow. 0:03 They wanted to show how it makes diapers feel 0:07 as soft as sterilized cotton. 0:09 I guess they picked me because I didn't believe them, 0:11 you know, that any diaper could be that soft. 0:14 So I closed my eyes and they rubbed my cheeks 0:17 with cotton and a diaper washed in Ivory Snow 0:20 and I was supposed to guess, which was softer. 0:23 Announcer Which is softer? 0:26 - You really can't tell the difference. 0:28 Mm. 0:32 This one? 0:35 Announcer Show her. 0:36 (Margaret laughs) 0:38 - Oh. You know, I really felt foolish. I picked the diaper. 0:40 Well Ivory Snow does get diapers softer than detergents can 0:43 and more baby doctors recommend it. 0:46 It's so pure and mild, you know. 0:48 I want my baby's skin protected 0:51 and what could be better than a diaper 0:52 that's safe and as soft sterilized cotton. 0:54 Really. It was that soft. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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