P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mm, so gentle. 0:01 Ivory Snow. 0:04 For everything you wash with special care, 0:05 by hand, or by machine. 0:08 There's nothing like wonderful Ivory Snow. 0:10 The snowman's right, 0:14 because Ivory Snow is the only soap 0:15 both Ivory-mild for safety, 0:17 and granulated for efficiency. 0:20 That makes it perfect. 0:22 Not only for filmy nylons and lingerie you do by hand, 0:23 but nice things you put in your washing machine. 0:27 Like blankets, bedspreads, table linens. 0:30 Ivory Snow is just made for baby things. 0:33 Diapers, dainty dresses, 0:35 everything that touches your baby's scented skin. 0:38 Ivory Snow is the safest possible soap you can buy 0:41 for all these things. 0:43 Ivory-mild. 0:45 99 and 44, 100% pure, 0:46 and granulated for efficiency. 0:49 Yes, for everything you wash with special care, 0:52 by hand or machine, 0:54 there's nothing like wonderful Ivory Snow. 0:56

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