P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What are little girls made of sugar and spice and bottles 0:02 on ice and walking the floor and diapers galore 0:05 and tender skin that has to be treated gently 0:10 as a rose pedal. 0:13 No one does so many mothers wash diapers and 0:14 everything that touches that tender skin 0:17 in wonderful Ivory Snow. 0:19 It's the safest possible soap. 0:21 leaves baby clothes and diapers really clean, 0:23 gentle clean free from irritating deposits 0:26 and far softer than when washed with detergents. 0:29 There is no other soap like pure, gentle Ivory Snow 0:32 because it's the only soap, both ivory safe 0:36 and granulated for efficiency in any machine. 0:39 So most everything bibs to blankets, diapers 0:42 to dresses can go right into the machine with Ivory Snow. 0:44 Yes, for little girls made 0:49 of sugar and spice wash everything nice in 0:50 Wonderful Ivory Snow 0:53 Mmm so gentle. 0:58

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