P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (mother singing) 0:02 ♪ Sleep my child so safe and comfy all through the night ♪ 0:03 - (Narrator) Yes, safe and comfy all through the night 0:12 and safe and comfy all day too 0:16 because everything this baby wears 0:18 is washed in gentle Ivory Snow. 0:20 Comes out far softer 0:22 than with any detergent. 0:24 Shirts, sweaters. So soft! 0:26 And diapers? Light as air! Clean as sunshine. 0:27 They're ivory safe, free from harsh deposits 0:31 that can chafe babies' tender skin 0:34 Use Ivory Snow for baby things in your machine. 0:36 It's granulated for efficiency. 0:38 So everything comes out really clean, really safe. 0:40 Yes, during the day or all through the night, 0:44 baby soft skin needs safety, soft clothes 0:47 washed in Ivory Snow. 0:51 The safest possible soap. 0:52 (woman singing) 0:54 ♪ Ivory Snow, it's the only soap you see that's ivory safe ♪ 0:55 and granulated for efficiency. 0:59 Best care for the things that babies wear. 1:02 Ivory Snow, wonderful Ivory snow! ♪ 1:06 - (woman) Mm, so gentle. 1:13

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