P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, pardon me Madam, I'm conducting a poll. 0:03 What are the two best reasons -- 0:05 (bus engine) 0:07 Now this question. 0:11 What are the two best reasons for using -- 0:13 (door shutting) 0:15 And would you tell me what are the two best reasons for -- 0:20 (airplane engine roaring) 0:23 Well, you ladies agree. 0:26 The two best reasons for using Ivory Snow 0:28 for dishes are your two hands. 0:30 When you do dishes with Ivory Snow 0:33 your hands stay kissing soft. 0:35 It's the safest possible soap. 0:37 Far kinder to hands than any detergent, 0:38 and it's granulated for speedy suds, 0:41 cleans dishes fast, makes greasy pans mirror bright 0:43 in no time, but these are the two best reasons, your hands. 0:46 Keep them kissing soft. 0:50 Wash your dishes with Ivory Snow. 0:52 Woman ♪ Ivory Snow. ♪ 0:54 ♪ It's the only soap you see that's Ivory-Safe ♪ 0:56 ♪ and granulated for efficiency, such speed. ♪ 0:59 ♪ Plus the mildness your hands need, Ivory Snow. ♪ 1:03 ♪ Wonderful Ivory Snow. ♪ 1:09 So gentle. 1:13

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John W. Hartman Center for Sales Advertising & Marketing History

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