P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Mothers know how perfect 0:01 new condensed Ivory Snow is for washing baby clothes. 0:02 The safest possible soap for everything 0:06 that touches that tender skin. 0:08 That's why it's so wonderful for all your nice things 0:12 that need safe care. 0:14 After all, it's ivory safe. 99.44% pure. 0:16 It's kind and gentle to delicate nylons 0:22 and lingerie you wash by hand. 0:24 It gets fine woolens all soft and fluffy. 0:27 And curtains and bedspreads washed in Ivory Snow 0:30 keep their fresh fragile beauty. 0:33 New condensed Ivory Snow's granulated too. 0:36 That's a real blessing these days, 0:39 when you wash so many nice things in your machine. 0:41 Yes, always use the safest possible soap. 0:44 New condensed Ivory Snow. 0:47 Condensed for greater economy and efficiency. 0:50 Penny for penny, your best pure soap buy. 0:53

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