P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Everything this young lady wears is washed 0:01 in the safest possible soap, Ivory Snow. 0:03 It leaves little shirts, dresses, diapers, 0:06 so fluffy and soft. 0:09 Ivory Snow's granulated too, 0:11 for efficiency in the washing machine. 0:12 She's really got it soft, thanks to wonderful Ivory Snow. 0:15

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John W. Hartman Center for Sales Advertising & Marketing History

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