P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (orchestral music) 0:01 Announcer I like my hands to feel soft. 0:05 To look smooth and attractive. 0:07 To stay lovely always. 0:10 So naturally for dish washing, 0:14 I always reach for the big blue box 0:16 with the little snowman. 0:18 Ivory Snow, so kind to your hands. 0:20 It's the safest possible soap you can buy. 0:24 The only soap both Ivory mild 0:26 and in a convenient granulated form. 0:28 Granulated for quick, rich suds 0:31 that get dishes clean so fast. 0:33 Even my greasiest pots and pans. 0:35 My hands just feel safe in these gentle suds. 0:39 They're Ivory mild. 0:42 99 and 44/100% pure. 0:43 Yes, for sparkling dishes, 0:47 for soft, smooth hands. 0:49 There's nothing like wonderful Ivory Snow. 0:51 Mmm, so gentle. 0:54

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