P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is a story about diapers 0:01 that started life exactly alike. 0:04 Made from the same soft cotton 0:06 woven in the very same mill 0:09 and bought for two equally lovable babies. 0:10 But here the resemblance ends. 0:14 One set of diapers was washed in Ivory Snow, 0:16 the safest possible soap. 0:20 The only soap both ivory safe and granulated for efficiency 0:21 to get things really clean, 0:26 gentle clean in any machine. 0:28 They came out light as summer air, 0:30 free from irritating deposits 0:33 and far softer than those other diapers next door. 0:35 Done with a wash day detergent 0:38 they looked so uncomfortable, 0:39 felt so stiff and rough by comparison. 0:42 Ivory Snow's perfect for diapers and all baby things. 0:44 So now wouldn't you know? 0:48 Both babies are wearing cuddly soft diapers washed in 0:50 ♪ Wonderful Ivory Snow ♪ 0:54 Female Hmm, so gentle. 0:57

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Original permalink · Record added: 2025-04-22 23:20:10