P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer In Wallington, New Jersey, 0:00 we're visiting Chris Esposito, a real Ivory Snow baby. 0:03 Why do you use Ivory Snow, Mrs. Esposito? 0:07 - Well, I have two children 0:10 and the oldest one I thought would outgrow 0:11 his sensitive skin by now, 0:13 but I still find that 0:15 unless I use Ivory Snow for his clothes, 0:16 he gets an irritation on his skin. 0:18 Announcer So you think babies like yours 0:19 really need extra protection? 0:21 - Oh yes, definitely. 0:23 I think both of them have inherited my sensitive skin. 0:24 Announcer How did you first start using Ivory Snow? 0:26 - Well, both my mother and my sister have used Ivory Snow, 0:30 so I just naturally started using it 0:33 for the babies' diapers. 0:35 Announcer Say, your babies have things pretty soft. 0:35 - Well, I think softness is one of the most important things 0:39 in babies' diapers and babies' clothes. 0:41 Announcer Yes, Ivory Snow is 0:42 the safest possible washing product for diapers. 0:44 Leaves 'em far softer than detergents can, 0:47 and safe, free from anything irritating. 0:49 No wonder so many baby doctors recommend Ivory Snow, 0:52 the soap made 'specially for softer, safer, baby wash. 0:56

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