P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Meet my favorite red head. 0:02 Isn't Mary beautiful? Babies this age, 0:04 especially red heads, have such sensitive skin 0:07 that needs lots of protection. 0:09 No wonder so many registered nurses like me advise 0:11 washing everything baby wears with Ivory Snow, 0:14 for softer, safer baby wash. 0:18 You know, good as detergents are for grownup laundry, 0:21 they don't get diaper soft enough, leaving them almost 0:24 scratchy compared to these Ivory Snow diapers. 0:27 Any mother can feel how Ivory Snow softens 0:31 the very fibers of diaper fabric. 0:34 Actually washes in the softness that detergents wash out. 0:37 Washes in the softness that means safety for tender skin, 0:40 no deposits to rub or chafe. 0:44 So use the safest possible soap, Ivory Snow. 0:47 - (Narrator) The soap that actually washes 0:51 in the softness that detergents wash out. 0:53

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:19