P&G: Ivory Snow, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Would you mind removing your hat, Madam? 0:01 That's better. 0:03 What a pretty face and such a soft, tender skin. 0:04 Guess you mothers all know, 0:08 delicate skin like this must be protected. 0:10 And in my work as a registered nurse, 0:12 I've learned that means keeping everything that touches 0:14 baby's skin soft and safe, free from anything irritating. 0:17 That's why I advise washing baby's things in Ivory Snow, 0:22 the safest possible soap. 0:25 People who make babies' clothes agree. 0:28 For example, the Thomas people, 0:30 who make these cool cotton sunsuits 0:32 with their adorable CanCan ruffles 0:34 recommend Ivory Snow, too. 0:36 Why? 0:39 Well, for one thing, 0:40 Thomas knows Ivory Snow gets them far softer 0:41 than detergents can, 0:44 never leaves any harsh deposits to rub or chafe. 0:45 So for everything baby wears, remember Ivory Snow, 0:48 made specially for softer, safer, baby wash. 0:53


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