P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Lorrainne This is the most sensitive skin in the world, 0:01 a baby's skin; so soft, delicate. 0:04 Because I'm a registered nurse. 0:08 Mothers often ask me how to 0:10 protect baby's skin from irritation. 0:11 One important way is to wash everything baby wears, 0:14 Soft and safe, and that means Ivory Snow. 0:17 It's the safest possible soap. 0:20 Leaves all your baby clothes 0:22 much softer than detergents can. 0:24 And safe. 0:26 Pure, Ivory Snow never leaves irritating deposits. 0:27 Ivory Snow is recommended by Trimfit company, 0:30 makers of these adorable Totknit coveralls. 0:33 Look they stretch to fit all babies. 0:36 The fabrics non-run. 0:39 Every Totknit carries the recommendation 0:40 wash in Ivory Snow. 0:43 One reason is Trimfit knows Ivory Snow 0:45 is made specially for softer, safer baby wash. 0:48 So for everything that touches your baby's skin 0:52 use Ivory Snow. 0:55

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