P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, I'm Lorraine Alexander, registered nurse. 0:01 Little Allison here, like all babies, has such tender skin, 0:04 so her diapers must be really soft to give that tender skin 0:08 the greatest possible protection. 0:12 No wonder millions of mothers wash diapers in Ivory Snow. 0:14 They know Ivory Snow is the safest possible 0:18 washing product they can use. 0:21 Gets diapers far softer than detergents can. 0:23 Leaves them free from harsh deposits that can chafe. 0:26 The Curity people recommend Ivory Snow 0:30 for washing their diapers, and they know a lot about babies. 0:33 Take these brand new really soft 0:37 Curity diapers called stretch weave. 0:39 See, they stretch for real custom fit 0:41 which means extra comfort for baby. 0:43 Like all Curity diapers, they're absorbent and quick-drying. 0:46 So protect baby's tender skin with Curity 0:50 stretch weave diapers washed always 0:52 in safe, gentle Ivory Snow. 0:55

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