P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Prettiest ever. 0:01 But make a good, deep hem, mother, 0:03 because this Easter dress will be her Sunday favorite 0:04 for seasons to come. 0:07 Partly because you made it, 0:09 and partly because it's so pretty. 0:11 And it will stay pretty even if it's washed every Monday, 0:13 thanks to Ivory Snow. 0:16 The soap that treats nice things 0:19 as if they had to last forever. 0:21 Safest possible soap, only one both ivory safe 0:23 and granulated for washers. 0:27 Ivory Snow takes particular care 0:30 of all your nice things, 0:32 protects delicate colors against fading, 0:33 delicate fabrics against shrinking, 0:36 leaves them fresh and lovely washing after washing, 0:38 season after season, 0:41 lengthening after lengthening. 0:43 Keeps them new looking 0:46 far longer than any detergent can. 0:47 Wonderful Ivory Snow, 0:50 the soap that treats nice things 0:52 as if they had to last forever. 0:54

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