P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is the home of young Timmy Taylor, 0:01 a real Ivory Snow baby. 0:03 Mrs. Taylor, why do you use Ivory Snow for diapers? 0:06 - For softness, mostly. 0:10 At first, we all thought Timmy was naturally cranky. 0:12 Actually, his skin is sensitive. 0:15 With detergent, his diapers were clean all right, 0:18 but not nearly soft enough for him. 0:20 So a neighbor recommended Ivory Snow. 0:22 It really gets diapers and everything much softer. 0:25 Narrator Yes, Ivory Snow for baby wash, 0:28 with a tender touch, so soft, safe. 0:31 Prove it with this touch test. 0:34 Feel a detergent-washed diaper, 0:36 then the tender touch of an Ivory Snow diaper. 0:38 Softer, safer, no irritating deposits. 0:41 Ivory Snow is the safest possible soap 0:45 for everything that touches baby's tender skin. 0:48 Only soap both ivory safe and granulated. 0:51 Ivory Snow for baby wash with the tender touch. 0:54

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