P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Mary had a little dress 0:02 that was handed down to Ellen, 0:04 then Barbara, 0:07 and finally, Joanie. 0:08 And this little party dress is still pretty as new, 0:10 even after five years and many, many washings 0:13 in the machine. 0:16 Thanks to safe, gentle, Ivory Snow, 0:17 the soap that treats nice things 0:21 as if they had to last forever. 0:23 Mother knows it's the safest possible soap, 0:26 the only one both Ivory safe 0:28 and granulated for efficiency in her busy washing machine. 0:31 So that not just hand-me-down party dresses, 0:35 but all nice machine washables, 0:38 come out safely clean, gentle clean, 0:40 fresh as daisies and looking their beautiful best 0:43 wash day after wash day, 0:47 little girl after little girl. 0:49 Wonderful Ivory Snow, 0:51 the soap that treats nice things 0:54 as if they had to last forever. 0:56

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