P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is grandma. 0:01 She loved nice things like this lace tablecloth. 0:03 Actually thought it too nice to use. 0:07 Then it went to mother who loved it 0:10 and used it on very special occasions. 0:12 Finally, it's daughter's. 0:16 She not only loves nice things, 0:18 but uses them whenever she likes 0:20 because she can machine wash them as often as she likes 0:22 with safe, gentle Ivory Snow. 0:25 The soap that treats nice things 0:28 as if they had to last forever. 0:31 It's the safest possible soap, 0:33 only one that's ivory safe, 0:35 and granulated for efficiency 0:37 to get all special care washables gentle clean. 0:39 So whether your nice things 0:44 are heirlooms like this tablecloth 0:45 or new as tomorrow, 0:48 enjoy them for many tomorrows by using wonderful Ivory Snow. 0:50 The soap that treats nice things 0:55 as if they had to last forever. 0:58

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