P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Welcome home from the hospital, Mrs. Jones. 0:01 That's the cutest baby in town. 0:04 Mr. Jones thinks so, anyway. 0:06 No wonder you're happy. 0:08 What? 0:10 Happy days over so soon? 0:11 Oh, the diapers, sorta stiff, scratchy too. 0:14 Not as soft as they should be. 0:18 Here's someone who might know why. 0:20 Show her. 0:23 See, she's found the trouble. 0:24 Says if you want the softest possible diapers, 0:26 use the safest possible washing product, Ivory Snow. 0:29 Only soap both ivory safe and granulated 0:33 for machine efficiency. 0:36 Now compare yesterday's detergent washed diapers 0:38 with today's Ivory Snow ones. 0:41 They're downy soft, baby safe, no irritating deposits 0:43 to chafe tender skin. 0:48 Ivory Snow treats everything baby wears 0:50 as tenderly as you treat baby himself. 0:53 Wonderful Ivory Snow. 0:55 Mm, so gentle. 0:58

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