P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator In a happy home, 0:01 the signs of love are everywhere. 0:02 In the sweet and tender care a little girl 0:05 gives her baby sister, in the lessons learned when Baby 0:07 gets her bottle, in the many ways that 0:10 special care is shown. 0:12 Like washing everything that touches Baby's tender skin 0:14 in the safest possible soap, Ivory Snow. 0:17 Ivory Snow is the only soap both ivory safe 0:21 and granulated for efficiency in any machine. 0:24 That's why all of babies things come 0:27 out of your machine, really clean, gentle clean. 0:29 Little shirts, sweaters, sleepers. 0:33 Cuddly soft, ivory safe. 0:35 And diapers free from irritating deposits 0:37 and far softer than when washed 0:40 with detergents, soft as summer air and sunshine fresh. 0:42 Yes, the signs of love are everywhere. 0:46 Discovered at a very early age, 0:49 remembered through the years. 0:51 - ♪ Wonderful Ivory Snow ♪ 0:53 Mm, so gentle. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:10