P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Say, there's a new Ivory Snow out. 0:01 New, heavyweight Ivory Snow. 0:04 Penny for penny, your best pure soap buy. 0:06 Now you get 17% more pure soap 0:09 at no extra cost. 0:12 It's the same safe Ivory Snow. 0:15 99 and 44/100% pure. 0:18 So it's perfect for baby things. 0:22 Little shirts and diapers come out so clean and soft, 0:24 with no irritating deposits to chafe baby's tender skin. 0:28 Perfect too, for nylons, 0:32 lingerie, fine woolens. 0:34 And ideal for dish washing. 0:37 And new, heavyweight Ivory Snow 0:39 gives you the same mild, gentle care. 0:41 Plus more pure soap, 0:44 more active suds, 0:47 more washing power. 0:48 Ask for heavyweight Ivory Snow. 0:50 Penny for penny, your best pure soap buy. 0:53 For even greater value, 0:56 get the new giant economy size. 0:57

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