P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Woman At our house, we always use wonderful Ivory Snow. 0:01 Not only in the bathroom 0:06 for nice things done by hand, 0:07 but also downstairs 0:09 for the nice things that go into the washing machine. 0:11 It's the only soap both ivory safe and granulated 0:14 for efficiency in your machine. 0:18 That makes ivory snow ideal 0:20 for things like your favorite nylon curtain, 0:22 blankets you want to keep soft and fluffy, 0:25 those beautiful bedspreads you're so proud of. 0:28 And Ivory Snow's just made for baby's things. 0:32 It leaves everything that touches your baby's tender skin 0:35 so safe and soft. 0:38 That's because Ivory Snow's gentle and safe. 0:40 The safest possible soap you can buy. 0:44 99 and 44 100th's percent pure. 0:46 So at your house for all nice things you wash 0:50 by hand or by machine 0:53 always use wonderful Ivory Snow. 0:56

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