P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Everybody knows Ivory Snow 0:01 is the safest possible soap for the things you do by hand. 0:03 Well, the nice things you put in your machine 0:07 need that same safe care. 0:09 Bird There's nothing like Ivory Snow! 0:12 Narrator It's the only soap both ivory safe- 0:14 Bird And granulated for efficiency in your machine. 0:17 Narrator Curtains, bed spreads, table linens, 0:20 everything that needs extra care in the machine 0:22 is safe in Ivory Snow. 0:25 And Ivory Snow is just tailor made for baby's things. 0:27 Leaves diapers, shirts, little dresses 0:31 so soft for baby's tender skin. 0:34 Bird Far softer than strong soaps or detergents. 0:37 Narrator It's the safest possible soap. 0:39 Ivory safe. 0:43 99 and 44/100 percent pure. 0:44 So for all nice things you wash with special care 0:47 by hand or by machine, 0:50 always use wonderful Ivory Snow! 0:53 Mmmmm so gentle. 0:57

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