P&G: Ivory Dish Soap, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ah! (gasps) You're Durward Kirby! 0:02 - Yes ma'am. (laughs) 0:04 - He can afford Ivory Liquid. 0:05 - Well now, just a minute! 0:07 - I wish I could use it. 0:08 Ivory Liquid is so mild on your hands. 0:09 But we buy a cheaper one to save money. 0:12 - Well, you don't have to give up mildness to save money. 0:14 Ivory liquid can be cheaper to use. 0:16 - Cheaper? 0:19 - Why sure! 0:19 Good Housekeeping is satisfied. 0:20 You see a Penny's worth of the average bargain brand 0:22 looks like more for the money, 0:24 but Ivory Liquid is richer. 0:26 It can wash more dishes per penny. 0:28 In this test, when the bargain brand suds fizzled out, 0:30 glasses of dishwater showed Ivory Liquid suds 0:33 were still strong. 0:35 They washed more dishes per penny. 0:37 So, it was cheaper to use. 0:39 If you wash lots of dishes, you can save money. 0:41 - So we can save money with Ivory Liquid! 0:44 Can we have your autograph? 0:47 - Why, sure. (laughs) 0:48 - I endorse saving money. 0:50 (Both women laugh) 0:52 - And remember, 0:53 you don't have to give up mildness to save money. 0:54

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